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Case Studies - Ashfield Health

 

The Client 

Ashfield Health, renowned for their excellence and multiple awards, is dedicated to enhancing health outcomes. Their mission is to revolutionize the healthcare landscape, positively impacting lives and creating meaningful differences. Collaborating with various companies and brands, they develop transformative and impactful solutions that pave the way for novel achievements. Comprising leaders and innovators, Ashfield Health forms a dynamic, adaptable network in healthcare marketing and communications, grounded in a spirit of entrepreneurship and seamless integration.

 

 

The Target Market

The business primarily aims to engage a diverse market, welcoming people from all walks of life, various businesses, and across all age groups. In this particular project, the spotlight was on the employees of the company. It served as a gentle reminder about Ashfield Health's latest venture and as a token of appreciation for them. The brand took great care in handpicking each product for the box, ensuring that every piece held a specific purpose and meaning. 

 

 

The Challenge

Initially, we received a detailed brief outlining the company's requirements. This was followed by numerous discussions with the company, during which we presented various items that aligned with their brief. After finalizing the products and packaging, we commenced production. Throughout this phase, we maintained regular communication with Ashfield Health, sharing updates on the completed items. We also prepared proofs for Ashfield Health's review and approval before beginning full-scale production.

 

 

The End Result 

Upon opening the mailer box, employees were greeted with a printed postcard, providing insights into the chosen contents and the rationale behind them. Inside, a custom fitment securely holds a thermal cup with the logo and a Sheaffer pen. Beneath this fitment, there's a branded PU-covered notebook, which includes specially designed pages tailored for the brand.

 

 

YouTube Video

To gain a deeper understanding, we invite you to watch our detailed YouTube video. In this video, our MD Lee, delves into the creative process and thought behind the branded merchandise created for Ashfield Health. Similarly, Lee breifly tshowcases the mailerbox in which the merchandise was house in, for extra protection in transit. Please watch our YouTube video here.